Dyson’s CameraJet smart toothbrush: Dyson’s new CameraJet is a $499.99 smart toothbrush that combines sonic brushing with a tiny 100,000-pixel camera, AI-powered tracking, and a precision mouthwash jet designed to target the gaps between your teeth. It connects to the MyDyson app to track brushing and guide users through their routine.
A toothbrush that can see
The CameraJet is Dyson taking oral care into seriously futuristic territory. Its built-in macro camera scans your teeth as you brush, while machine learning identifies the spaces between them. When it detects a gap, the device can direct a small burst of mouthwash toward it. The idea is simple: instead of brushing and then separately remembering to floss, Dyson wants the toothbrush to combine both steps into one automated routine.
What makes it different?
The biggest feature is Gap Optical Targeting™, which uses the camera to locate interdental spaces and target them with liquid. The toothbrush also connects to the MyDyson app, offering brushing guidance and coverage tracking. It even uses smart brush heads with RFID technology to monitor usage and replacement. Basically, Dyson has turned a toothbrush into a connected piece of bathroom tech.
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Does it actually work?
This is where the hype needs some context. Dyson says its clinical testing showed improvements in plaque removal and gum health, while early reviews have praised the technology and cleaning experience. However, reviewers have also pointed out that the device is extremely expensive and that there isn’t enough independent evidence yet to prove it dramatically outperforms a good electric toothbrush paired with regular flossing.
For people who struggle to clean between their teeth consistently, the automated approach could genuinely be useful. But if you already have a solid brushing and flossing routine, the CameraJet may be more impressive than necessary.
But is it actually better or just more expensive?
Dyson says its six-week clinical study of 204 participants found improvements in plaque removal and gum health compared with a manual toothbrush. Early reviews have also praised the CameraJet’s technology and thorough cleaning, though its high price and messy flossing process have raised concerns. But there’s a catch: early testing doesn’t prove it’s significantly better than a good electric toothbrush paired with regular floss. Allure also noted that its limited testing wasn’t enough to establish a clear advantage over cheaper alternatives. The technology is impressive, but for someone who already brushes and flosses consistently, is a $500 toothbrush really necessary?
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The future of brushing
Dyson has made one of the most technologically ambitious toothbrushes yet, but its biggest challenge isn’t proving that the technology is cool; it’s proving that the technology is worth $500. A camera in your toothbrush? Wild. A camera that makes your teeth significantly healthier? That’s the part we’ll have to wait and see.