Male plastic surgery: Men are driving some of the fastest growth in aesthetic medicine, with new industry figures showing a sharp rise in both surgical and non-surgical procedures over the last six years.
Data released this week at IMCAS World Congress in Paris says the number of surgical cosmetic procedures performed on men worldwide climbed 95% between 2018 and 2024, while non-surgical treatments, such as injectables, lasers and chemical peels, rose 116% over the same period.
Also Read | Plastic Surgery: What’s real, what’s myth, what matters
Growth among women continued too, but at a slower pace: cosmetic surgeries rose 59%, and non-surgical treatments increased 55% from 2018 to 2024. Even after the surge, men still account for about 16% of all cosmetic procedures, pointing to a market that remains female-majority but is changing quickly, especially among younger clients, with particularly strong uptake reported in the Middle East and Latin America.
By market size, the United States remains the largest single driver of demand, estimated at around 45% of the global plastic surgery market in 2025, and 56% of global demand for Botox-type procedures.
Industry projections suggest US growth may moderate to roughly 5% a year by 2030, while the Asia-Pacific market is expected to expand faster at around 7% over the same period.
